Pravakar Das

Senior Performance Marketing Specialist | Paid Media Lead · $20.00/hr · India
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About
Over the years I've managed Search, Shopping, Performance Max, App Campaigns, Display, Remarketing, and Meta campaigns across different markets including India, Australia, the UK, and the USA. Markets. My work involves understanding the client's business, creating campaign strategies, keyword research, campaign setup, conversion tracking using GA4 and GTM, optimization, A/B testing, budget management, and performance reporting through Looker Studio. In my recent role, I managed over 30 client accounts and handled monthly advertising budgets exceeding $35,000. I helped improve conversion rates by around 40%, reduced Cost per Lead by up to 35%, and consistently worked on improving ROAS through data-driven optimization. I enjoy solving performance challenges, testing new strategies, and continuously improving campaign results. I'm now looking for an opportunity where I can contribute to business growth, work on larger-scale campaigns, and continue learning alongside an experienced team.
Skills & Expertise
Campaign Management Display Advertising Search Engine Marketing Social Media Marketing SEO Lead Generation Social Media Strategy Data Analytics Marketing Automation
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Details
Hourly rate$20.00/hr
LocationIndia
Member sinceJuly 2026