Mercy Okoro

Most outbound doesn't fail because of effort. It fails because targeting, messaging, follow-up, and data are never fully aligned at the same time. I help B2B companies build cold email systems that generate real replies and qualified conversations. I don't just hand over a sequence and disappear. I stay involved, managing leads, tracking pipeline activity, following up with the right prospects at the right time, and making sure opportunities don't get lost in the gaps. That's the part most specialists skip. It's the part I actually enjoy. Results I’ve delivered in practice - Reply rates increased from 0.6% to 4.2% after tightening ICP and rewriting messaging from scratch - Bounce rates reduced from 11% to 1.4% after a full list clean and deliverability overhaul - A SaaS client booked 14 qualified calls in 3 weeks from a sequence we built together - Full cold email infrastructure: domains, inboxes, warm-up setup, and inbox placement within 10 days - Managed lead pipelines and appointment setting, ensuring consistent follow-up and timely engagement with qualified prospects Where I can help you Cold Email & Outreach Writing sequences that get replies, not just opens. Campaign strategy, A/B testing, and making sure messaging actually connects with the right prospects. Lead Generation & List Building Finding the right people, not just more people. ICP development, prospect research, list verification, and enrichment so outreach starts with clean, targeted data. SDR, Appointment Setting & Pipeline Management This is the day-to-day execution: managing leads, booking appointments, following up consistently, keeping CRM accurate, and making sure your pipeline reflects reality. If you need someone to own this process daily and stay accountable to results, that's where I work best. Deliverability & Infrastructure Setting up domains and inboxes properly, managing warm-up, protecting sender reputation, and making sure emails actually land where they're supposed to. If your outbound is generating noise but not meetings, or you have leads sitting in a pipeline nobody is actively working, send me a message and tell me what's going on. I'll tell you honestly what I think needs to change and where I'd start.

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