Evelyn Lawrence

Highly organized and results-oriented **Sales Operations Specialist, Virtual Assistant, and GoHighLevel (GHL) CRM Specialist** with proven experience optimizing business operations, supporting sales teams, and implementing CRM solutions that improve efficiency and revenue growth. Skilled in streamlining administrative processes, managing customer relationships, and leveraging automation to reduce manual tasks and enhance the customer journey. Experienced in configuring and managing GoHighLevel (GHL), including CRM setup, pipeline management, workflow automation, lead nurturing, sales funnel creation, landing pages, appointment scheduling, email and SMS marketing campaigns, contact segmentation, reporting dashboards, and client onboarding. Adept at maintaining CRM data integrity, tracking sales performance, and supporting cross-functional teams with actionable insights that drive informed decision-making. As a Virtual Assistant, proficient in executive calendar management, inbox management, travel coordination, document preparation, internet research, customer support, data management, SOP documentation, and project coordination using productivity tools such as Google Workspace, Microsoft Office Suite, Trello, Asana, Slack, and Zoom. Known for exceptional organizational skills, proactive problem-solving, and a strong commitment to delivering high-quality support in fast-paced remote environments. Passionate about helping startups and growing businesses scale through process optimization, CRM automation, sales operations excellence, and outstanding administrative support.

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