Ma Catherine Estrella

I help businesses streamline operations, improve customer workflows, and manage backend systems so they can scale without chaos. With experience in administrative operations, recruitment support, and business process management, I specialize in building structure behind growing teams, especially using CRM tools, automation systems, and SOP development. My core strength is turning messy operations into clear, repeatable systems. Core Skills & Expertise GoHighLevel (CRM setup, pipeline management, automation workflows) SOP creation and process documentation Operations and administrative support Email and workflow automation Data entry and CRM management Customer service and client coordination Research, reporting, and spreadsheet management Recruitment and HR support (agency background) What I Bring to a Team Strong attention to detail and process accuracy Ability to quickly learn and implement new tools Experience supporting high-volume operational workflows Systems mindset: I don’t just do tasks—I improve processes Reliable support for busy founders and teams Work Style I work well in structured environments where clarity and responsibility are defined. I am comfortable working independently, managing multiple tasks, and ensuring systems run smoothly with minimal supervision.

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