Social Media Marketing Specialist

We are seeking a creative and results-driven Social Media Marketing Specialist to join our remote team. The ideal candidate will be responsible for developing and executing social media strategies that increase brand awareness, engagement, and lead generation across multiple platforms. Responsibilities include planning and managing social media campaigns, creating and scheduling content, writing engaging captions, and analyzing performance metrics. The role also involves managing paid advertising campaigns, researching trends, growing online communities, and optimizing content to improve reach and conversions. Candidates should have experience with platforms such as Facebook, Instagram, TikTok, LinkedIn, and X (Twitter), as well as tools like Meta Business Suite, Google Analytics, Hootsuite, Buffer, or similar scheduling and analytics platforms. Knowledge of social media advertising, audience targeting, and content strategy is highly desirable. The ideal applicant should possess strong creativity, excellent communication skills, and the ability to analyze data to improve campaign performance. Previous experience in social media marketing, digital marketing, content creation, or online branding is preferred but not mandatory.